DIGITAL 
MARKETING FOR LAW FIRMS

DEFINING OUR VALUE

A fractional CMO can help law firms harness the power of digital marketing to build a strong, distinctive presence and connect with clients more effectively. With expertise in SEO, content strategy, social media, and online advertising tailored specifically to the legal field, a fractional CMO ensures that marketing efforts are not only compliant with industry standards but also resonate with the target audience.

By taking a data-driven approach, a fractional CMO enhances the firm’s visibility, credibility, and client engagement, bringing in high-quality leads while optimizing time and resources. Benefits include:

• Scalable leadership which delivers the appropriate, high-impact digital solution needed for at the right time.
• Current industry expertise that delivers cutting-edge digital marketing technology to help expand visibility and streamline internal processes.
• Revolutionized audience targeting that brings a firm's vision, values and brand identity directly to those who could benefit from it most.

IDENTIFYING NEEDS

Law firms need digital marketing to increase visibility, build trust, and connect with clients. Our strategies ensure potential clients find our partners through search engines, social media, and targeted ads.

We focus on high-impact, high-ROI digital marketing strategies across core acquisition channels, including:

• Email marketing
• Over-the-Top (OTT) streaming video marketing
• Search engine marketing (SEM)
• Search engine optimization (SEO)
• Social media marketing

Measuring Success

Measuring success in digital marketing for law firms involves tracking key metrics such as website traffic, lead conversions, and engagement rates across platforms.

Additionally, client feedback and online reviews offer valuable qualitative indicators of brand perception, helping to assess the overall impact of digital marketing on reputation and client trust.