Retargeting Strategies for Law Firms: Targeted Ads for Targeted Actions

Written by
Ryan Cockerham
Published on
August 28, 2024
Read time
5 Minutes
Retargeting Strategies for Law Firms: Targeted Ads for Targeted Actions

INTERESTING ARCHITECTURE TRENDS

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WHY ARE THESE TRENDS COMING BACK AGAIN?

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WHAT TRENDS DO WE EXPECT TO START GROWING IN THE COMING FUTURE?

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WHY IS IMPORTANT TO STAY UP TO DATE WITH THE ARCHITECTURE TRENDS?

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WHAT IS YOUR NEW FAVORITE ARCHITECTURE TREND?

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Retargeting is a highly effective marketing strategy for law firms to re-engage potential clients who have already interacted with their website or content. By delivering tailored ads to users based on their previous actions, you can stay top of mind and guide them toward becoming a client. Here are key retargeting strategies designed to maximize your law firm’s success.

1. Website Retargeting

Reconnect with users who visited your website but didn’t convert.

  • Serve ads offering free consultations or showcasing client testimonials to encourage action.
  • Retarget based on specific page visits, such as service pages or blogs.

Example: A visitor reads a blog on “Car Accident Claim Tips” but doesn’t contact you. Retarget them with an ad inviting them to schedule a free case evaluation.

2. Social Media Retargeting

Leverage platforms like Facebook and LinkedIn to reach prospects where they spend their time.

  • Target users who engaged with your posts, videos, or ads.
  • Promote gated content like guides or checklists to re-engage potential clients.

Example: Retarget someone who watched your Instagram video on estate planning with an ad for a free consultation.

3. Retargeting with Content Engagement

Use educational resources to keep leads engaged.

  • Promote webinars, free guides, or videos to users who interacted with your blogs or resources.
  • Build trust by offering value before asking for a commitment.

Example: A user reads your blog on child custody. Retarget them with an ad promoting a free custody planning checklist.

4. Email Retargeting

Turn abandoned forms and email clicks into conversions.

  • Retarget users who clicked on email links but didn’t take further action.
  • Send follow-up ads highlighting the benefits of your services.

Example: If someone starts filling out a consultation form but doesn’t finish, show them an ad encouraging them to complete it.

5. Success Stories and Testimonials

Build trust and credibility with case results or client reviews.

  • Highlight video testimonials or significant case outcomes in your ads.
  • Use these to reassure hesitant prospects of your expertise.

Example: Retarget someone who visited your success stories page with an ad featuring a glowing client testimonial.

Conclusion

Retargeting is an invaluable tool for law firms to nurture warm leads and drive conversions. By reconnecting with interested prospects through personalized ads on search engines, social media, and email, your firm can stay top of mind and increase client acquisition. Implement these strategies to make your retargeting campaigns more effective and grow your practice today.

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